have you got protection
RE:ACT Road Safety Campaign
Client | Transport NSW
# BuyACarWithTheMostSafetyFeature
# YouDeserveToBeProtected
# HaveYouGotProtection
Research Insight | Social Experiment Survey
The result of social experiment survey shows that there are increasing number of people starting to prioritize safety after viewing the fact that new vehicles are safer and the statistic of fatalities when driving old cars. Information and statistic are the key components to educate target audience how types of safety features may save their lives in possible road accident.
Social Media Presence
Campaign rolls out on Instagram, the most common and popular platform amongst 18-25 years old young drivers.
The topic #haveyougotprotection help generating interest and traffic from audience, attracting potential young drivers to explore more about the campaign
The result of social experiment survey shows that there are increasing number of people starting to prioritize safety after viewing the fact that new vehicles are safer and the statistic of fatalities when driving old cars. Information and statistic are the key components to educate target audience how types of safety features may save their lives in possible road accident.
Social Media Presence
Campaign rolls out on Instagram, the most common and popular platform amongst 18-25 years old young drivers.
The topic #haveyougotprotection help generating interest and traffic from audience, attracting potential young drivers to explore more about the campaign
